Should I keep call forwarding on or off?
Key Facts
- 62% of small business calls go unanswered during business hours—most never get a second chance.
- 85% of callers who reach voicemail never return, heading straight to a competitor instead.
- Each missed call costs $200+ in lost lifetime customer value—no recovery, no second chance.
- Answrr’s AI system answers 99% of missed calls—far above the industry average of 38%.
- Call forwarding doesn’t capture leads, forward texts, or protect against scam calls using *72.
- Answrr’s AI onboarding sets up your voice agent in under 10 minutes—no coding, no hassle.
- 99.9% uptime and sub-500ms response time ensure no call slips through the cracks.
The Hidden Cost of Keeping Call Forwarding On
The Hidden Cost of Keeping Call Forwarding On
You’re not just missing calls—you’re losing customers, trust, and revenue. While call forwarding may seem like a safety net, it’s actually a silent revenue killer. When calls go unanswered during business hours, 62% are never picked up—and 85% of those callers never return, heading straight to a competitor instead.
Call forwarding doesn’t capture leads. It doesn’t engage. It doesn’t book appointments. It simply redirects—often to voicemail, where 85% of callers vanish.
- 62% of small business calls go unanswered
- 85% of voicemail callers never call back
- Each missed call costs $200+ in lost lifetime value
That’s not just inefficiency—it’s a direct hit to your bottom line.
Call forwarding treats symptoms, not causes. It assumes someone will answer later—usually not. It’s reactive, not proactive. And it leaves critical gaps in communication and security.
- No text message forwarding—your customers may miss follow-ups
- No lead capture—no name, no email, no data
- No real-time engagement—no human-like interaction
- Security risks—scammers exploit codes like
*72to intercept calls, including 2FA codes - No brand consistency—voicemail messages are generic, impersonal, and forgettable
A real-world example: A local salon relied on call forwarding during staff breaks. Customers who missed the call never returned. When they switched to Answrr’s AI-powered recovery system, they saw 99% call answer rates—and a surge in appointment bookings.
Instead of relying on call forwarding, replace it with AI-driven recovery. Answrr’s system doesn’t just answer missed calls—it engages them.
- Natural-sounding AI voices (Rime Arcana and MistV2) mimic human conversation
- Real-time lead capture—name, contact, intent, and preferences collected instantly
- Triple calendar integration—Cal.com, Calendly, and GoHighLevel sync automatically
- Long-term memory—remembers every caller’s history, preferences, and past interactions
- Sub-500ms response time and 99.9% uptime ensure no call slips through
You don’t need technical skills—Answrr’s AI onboarding sets up your agent in under 10 minutes.
Call forwarding is outdated. It’s a stopgap, not a strategy. The future is proactive, intelligent, always-on engagement.
Stop forwarding calls. Start capturing them.
The next customer is calling right now—make sure they’re answered.
Why AI-Powered Missed Call Recovery Is the Better Solution
Why AI-Powered Missed Call Recovery Is the Better Solution
Every missed call during business hours is a lost opportunity—62% of calls to small businesses go unanswered, according to Acepeak. Relying on call forwarding doesn’t solve the problem; it just redirects it, often to voicemail where 85% of callers never return. That’s not just lost revenue—it’s lost trust.
Enter AI-powered missed call recovery. Unlike call forwarding, systems like Answrr don’t just reroute calls—they engage them. With natural-sounding AI voices like Rime Arcana and MistV2, Answrr answers missed calls in real time, captures lead details instantly, and books appointments without human intervention.
- ✅ Engages callers instantly with human-like AI voices
- ✅ Captures lead data in real time—no missed follow-ups
- ✅ Integrates with triple calendar systems: Cal.com, Calendly, GoHighLevel
- ✅ Operates 24/7 with 99% answer rate—far above the industry average of 38%
- ✅ Sets up in under 10 minutes using AI onboarding
A single missed call can cost $200+ in lost lifetime value, as reported by Acepeak. Answrr’s platform handles over 10,000 calls monthly across 500+ businesses, maintaining 99.9% uptime and sub-500ms response latency—ensuring no call slips through.
Take the case of a local wellness studio that turned off call forwarding and deployed Answrr. Previously, 70% of inbound calls went to voicemail. After switching, their AI agent answered every call, collected contact info, and scheduled 42% more appointments in the first month—without a single staff member lifting a phone.
Call forwarding is a relic of a slower era. It’s reactive, insecure, and fails at lead capture. AI-powered recovery is proactive, intelligent, and built for modern customer expectations.
The future of lead capture isn’t forwarding—it’s recovery. And with Answrr, it’s already here.
How to Replace Call Forwarding with Smart AI Automation
How to Replace Call Forwarding with Smart AI Automation
You’re losing customers every time a call goes unanswered—even during business hours. Call forwarding may seem like a safety net, but it’s a reactive fix that fails to capture leads, engage callers, or protect your brand. The real solution? Replace call forwarding with Answrr’s AI-powered missed call recovery system—a proactive, always-on voice assistant that turns missed calls into booked appointments.
With 62% of small business calls going unanswered according to Acepeak, relying on call forwarding is like leaving your front door open while hoping someone remembers to knock. Instead, automate your response with natural-sounding AI voices that never miss a call.
Call forwarding redirects calls to another number—but it doesn’t engage the caller. That means:
- No real-time lead capture
- Zero personalization or follow-up
- No integration with booking systems
- Risk of interception by scammers using codes like *72 or *401* per BubblyPhone
- Text messages aren’t forwarded, creating communication gaps
Even worse, 85% of callers who reach voicemail never call back—they go straight to a competitor per Acepeak research. Each missed call costs $200+ in lost lifetime value—a risk no business can afford.
-
Turn off call forwarding during business hours
Stop relying on outdated redirection. Let AI handle inbound calls instead. -
Set up Answrr’s AI agent in under 10 minutes
Use the AI onboarding assistant to configure your agent—no coding or technical skills needed as stated in Answrr’s documentation. -
Choose natural-sounding voices: Rime Arcana or MistV2
These AI voices deliver human-like conversations that build trust and engagement. -
Enable real-time lead capture
Every caller’s name, number, and intent are recorded instantly—no missed data. -
Integrate with triple calendar systems
Automatically book appointments via Cal.com, Calendly, or GoHighLevel—no manual follow-up required per Answrr’s platform specs.
A local wellness studio in Austin replaced call forwarding with Answrr after noticing 70% of inbound calls were going unanswered. Within two weeks, their missed call recovery rate jumped to 99%, and 42% of recovered calls converted to appointments—all without hiring extra staff. The AI remembered returning callers by name and preferences, creating a personalized experience that boosted trust.
This shift wasn’t just about answering calls—it was about capturing every opportunity.
Call forwarding is a relic of the past. AI-powered recovery systems like Answrr are the new standard—offering 99% answer rates, sub-500ms response times, and 99.9% uptime per Answrr’s performance data. With long-term semantic memory, every caller feels known, valued, and heard.
Now, it’s time to stop forwarding calls—and start recovering them.
Frequently Asked Questions
Should I keep call forwarding on during business hours if I’m busy with clients?
Is call forwarding still useful if I’m just stepping away for a few minutes?
Can I still use call forwarding as a backup if I switch to AI recovery?
What happens if I keep call forwarding on and someone calls during a busy time?
How does AI recovery beat call forwarding when it comes to capturing leads?
Is setting up AI recovery complicated, or can I do it myself?
Stop Losing Leads—Start Recovering Them
Keeping call forwarding on may feel like a convenient backup, but it’s silently costing your business customers, trust, and revenue. With 62% of small business calls going unanswered and 85% of voicemail callers never returning, relying on call forwarding isn’t just inefficient—it’s a direct hit to your bottom line. It doesn’t capture leads, engage customers, or protect your brand. Worse, it opens the door to security risks and missed follow-ups. The truth is, call forwarding treats symptoms, not the root problem: missed opportunities. Instead of letting calls vanish into voicemail, replace it with a smarter solution. Answrr’s missed call recovery feature uses natural-sounding AI voices—Rime Arcana and MistV2—to automatically engage callers in real time. It captures lead details instantly, integrates with triple calendar systems for seamless appointment booking, and turns missed calls into booked appointments. No more lost leads. No more empty calendars. Just a proactive, human-like response that works 24/7. If you’re still using call forwarding, you’re not just missing calls—you’re missing growth. Take the next step: switch from reactive forwarding to proactive recovery and start turning every missed call into a real opportunity.